Fraserglen Golf

 Brand concept | customer Experience

This golf course was one of my favourites for many years, and after it sold, I noticed the brand could use a little love. This is a concept project that I took on, because I wanted to see the full potential for this brand and space. The golf course it self is a very simple course, easy for any level of play. With this in mind, I chose to lean into the "old money" Masters style of golf, and created an elevated but fun brand. 

The course currently doesn't have a food and beverage vendor, so it also can't offer drinks. I wanted to base the branding around having a great time at the course, yes playing a round of golf, but also being able to socialize, have food, enjoy good drinks, and feel a part of something. I see this course creating a new website that gets the golfer excited to book a T time, when they arrive, getting the same experience through the brand, and then through out their entire time playing. Custom golf carts, T sheets, markers etc. Make it a destination spot for groups, events and everyone to have fun playing golf. 

Seeing as this wasn't a hired client, I had to work with what I could find online. I also had to create a color pallet that flows between the seriousness of golf, and the fun of the game. 

The project is a work in progress. 

CHALLENGES